Now you can buy a house modeled after one of Martha Stewart's three houses. People love these houses so much that sales are bucking the downturn in new home sales. Says a representative for the company building the homes: "It's our version of the iPhone. It illustrates the power of something different with a brand tied to it."

[ Now you can buy a house modeled after one of... (kottke.org) ]

@josephgrossberg: Wow. Talk about not getting it.

From this I can infer that there was a downturn of phone sales? Or the houses are a hybrid house/mp3 player with an innovative interface? Or their houses actually fit in your pocket and you can make calls on them?

If you ask me Martha Stewart has jumped the shark and not used her stint in the pokey to her advantage. A recent trip to Michaels introduced me to the Martha Stewart line of Scrap Booking supplies, and I have to hope that the Scrap Booking community is outright rejecting her crap in favor of their own creativity. (And no I don't scrap book, I'm toying with a new hobby in jewelry making...)